Collection: Cella Milano

Founded in 1899 in Milan, Cella Milano originated in a time when impeccably groomed gentlemen frequented cafes and theatres with fashionable shaved faces and upturned moustaches. The first "Casa Cella" addressed the grooming needs of the era, offering a range of products for beard and hair care. The beard salon emerged as a new socialization hub.

When Cella opened its barbers shop in Milan it soon became a point of reference for style in the Italian world of shaving. In 1899 the Cella master soapmakers set out to combine, passion, experience and high standards to create the line of Cella shaving products we know and love today. Great care has been taken to select the best ingredients.

The iconic ambassador, the smiling Felice who grew famous from adverts in the 1950s and 60s has remained on packaging to date adding to the vintage feel of the brand!